The Team

We're a small team, growing intentionally as we carefully match expertise to our clients needs.

Behind every Sure Thing project, you'll find not just the faces you see here, but also a carefully handpicked network of specialists who step in precisely when their skills are needed.

This approach means you'll always have the right expertise at the right time, without the overhead of a large agency. We value quality over quantity, building personal connections and delivering exceptional work through our core team and trusted partners.

CO-FOUNDER & CLIENT DIRECTOR


  • Marina's professional path has been shaped by a love of both strategy & operations, as well as a passion for gaining a deep understanding of not just the businesses but the people involved.

    Throughout her career, she's developed expertise in optimising how businesses work, culminating in her last full-time role as Chief of Staff at a Design & Build agency specialising in workplace design.

    Marina has a keen eye for identifying opportunities for change, helping business owners implement better systems, streamlining operations, and creating processes that scale with growth. She brings a hands-on approach that goes beyond advice to deliver real operational improvements.

CO-FOUNDER & FINANCE DIRECTOR

  • Katie has fifteen years of post-qualified accounting experience, working primarily in commercial, business partnering roles including two sale transactions.

    She specialises in helping business owners understand not just what their numbers mean, but what actions will improve their business's financial health.

    With experience ranging from acting as a single-person in-house finance function to leading a 10-strong team, Katie brings practical financial expertise that goes beyond traditional accounting. She is passionate about making financial information accessible and actionable, focusing on practical steps that drive business improvement and profitability.

Virtual assistant

  • With a wealth of experience as a Executive Assistant, Louise has supported renowned clients such as Warner Brothers, Covent Garden Accountants, West End theatre producers EBP and Private Architecture firms, to mention a few.

    She has since started her own VA business as well as joining the Sure Thing team to bring her diverse set of skills into the mix.

    She’s passionate about helping business owners, whether large corporations or small enterprises, achieve their goals and streamline their operations.

    Her goal is to empower our clients to succeed, combining professionalism with a personal touch in everything she does.

Financial Planning & Analysis Manager

  • Far from your typical finance professional, Jess has spent the last seven years honing her data analysis and financial planning skills as part of the UK finance team at HelloFresh (Europe's fastest-growing company in 2017). Jess excels at building sharp financial models and adapting her priorities to meet ever-changing stakeholder needs. She's a confident financial business partner in the truest sense, working with your team rather than for them.

    Before HelloFresh, Jess supported the UK roll-out of Itsu as part of their commercial finance team, where she developed valuable site feasibility expertise. Her impressive career also includes supporting Nike, adding to her track record with high-profile, dynamic businesses.

    Jess' specialist skills include budgeting and forecasting, advanced Excel modelling, detailed data analysis, financial process improvement, and strategic decision support.

    She's a gem, our Jess.

We have a few new faces joining soon, watch this (literal) space 👀

Let’s Chat

If you'd like to explore how our operational support could free up your time and headspace, or even just to find out a bit more about what we do, we'd love to talk.